I'm an actor, producer, and kickboxing fitness instructor.

 

I've been in the Malaysian entertainment, advertising & performing arts scene since 2003, doing everything from acting, producing, marketing, events and fully entrenched in the media & digital marketing landscape.

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Some highlights:

• Since 2002 : Teaching Kickboxing for fitness & certifying instructors to teach kickboxing.

• 2013 to 2018: I dived into digital advertising as a branded content producer.

• 2019 to 2024: I was developing & producing original ideas for TV & Film as CEO of Iron Hill Media.

• For what I'm doing today, look at what's cooking!

Updated: May 2026

At Always Marketing, I'm designing O2O campaigns that turn thousands of in-store activations into compounding content ecosystems — using real shopper behaviour, not panel data or social listening. The frameworks behind this work — Brand as Studio, O2O Content Ecosystems, the TV Network Approach to social — are the operating system I'm refining in public.

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I'm also writing a field manual for the next generation of creative leaders in Southeast Asia. Specifically: how to build ownable creative IP without waiting for agencies, platforms, or networks to greenlight it. Early notes and previews are appearing on LinkedIn and across my channels. More to come.

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Meanwhile — the last film I produced, Geng Kubur (Dead Boys Club), had a nationwide theatrical release in April 2024 and is now streaming on Netflix (Southeast Asia exclusive). And if you're looking to train, I have limited slots open for kickboxing personal training.

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Read my blog to see more details of what else is cooking on my plate!