Most films and brand campaigns skip the most important stage — the one that comes before the money. A Malaysian film, a roadshow, and the round that changes everything.

Here's how we add more. Look at the top 10 local films in Malaysia for 2025. Seven came from Skop Productions, Astro Shaw, or Infinitus. Check 2024. Same. 2023. Same. If you’re not in that circle, most Malaysians simply won’t get the chance to see your film. Part of that is structural — cinema chains run on footfall, and footfall runs on blockbusters. That’s a distribution problem worth solving, but it’s not what this post is about. What this post is about is the upstream question: how do you...

Performance marketing has hit a wall. Here's why SEA brands need to stop running campaigns and start building narrative assets they actually own.