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I just want to make a good Malaysian movie
Like the title of this post says, "I just want to make a good Malaysian movie."

Michael Chen
Apr 21, 20246 min read


Your Brain Is Stupid : Content Creators, yes our brains are stupid too!
In a nutshell, the way social media works with it's algorithms and what-not - it amplifies the worst parts of being human. It makes the diff

Michael Chen
Mar 23, 20243 min read


Hello 2024! My Word For The Year Is...
My word for the year of 2024 : "Legacy". Here's why.

Michael Chen
Jan 20, 20245 min read


Creative Strategist & Branded Content Producer | Film, TV, & Commercial Storytelling
This is my creative portfolio featuring highlights of my work as a Creative Producer between 2013 to 2023.

Michael Chen
Nov 8, 20232 min read


Branded Entertainment : The future of Advertising is here, and it actually works!
And it's a whole lotta fun too. *Read to the end and there's a fun experiment about ROI that I wrote using the Google Bard AI tool.* I...

Michael Chen
Oct 7, 20235 min read


My First Time - as a Branded Content Producer
Another #MyFirstTime story, #Throwback to 2013 when I jumped into my biggest professional working role of my career at the time. Taking...

Michael Chen
Mar 28, 20234 min read


Do you think you can tell a story?
Every maker has a 'toolbox'. This is a post with some tools that I use to craft the stories I want to tell for TV, Film, Ads or Theatre!

Michael Chen
Nov 25, 20195 min read
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